Software development

Data Visualization: How to Make Sense of Big Data

If you are still making use of spreadsheets for your business management, and you’re making use of all the raw data, then you must be really intelligent. If not, it is high time to explore some visualization of data analytics tools. If you have terabytes of raw data sitting unused, then it is a burden. It needs to be put to use so that it can be analysed into something valuable. You can generate dynamic data visualizations with the help of Microsoft’sMicrosoft’s Power BI solution for business analytics.

what is big data visualization

The best way to efficiently communicate your ever-coming, new data is through visualizing big data. This will bring your complex data to life and anyone who looks at it will be able to understand and grasp it with just a glance. Businesses can obviously find out current trends in the data but it is sometimes possible to even estimate future trends using Data Visualization.

While these may be an integral part of visualizing data and a common baseline for many data graphics, the right visualization must be paired with the right set of information. There’s a whole selection of visualization methods to present data in effective and interesting ways. Presenting data in this manner makes it easier to understand and ultimately interpret to gain valuable insights.

Tip #2: Pick the Correct Form of Big Data Visualization

When a data scientist is writing advanced predictive analytics or machine learning algorithms, it becomes important to visualize the outputs to monitor results and ensure that models are performing as intended. This is because visualizations of complex algorithms are generally easier to interpret than numerical outputs. It can be used by teachers to display student test results, by computer scientists exploring advancements in artificial intelligence or by executives looking to share information with stakeholders. As businesses accumulated massive collections of data during the early years of the big data trend, they needed a way to get an overview of their data quickly and easily. Many people claim that seeing an image of some information makes it much easier for them to understand it. These visual learners make up to 65% of all the population, so being able to present data in a graphical format is important to reach out to a larger audience.

It would be very easy to see the line going constantly up with a drop in just 2018. So you can observe in a second that the company has had continuous profits in all the years except a loss in 2018. It would not be that easy to get this information so fast from a data table. This is just one demonstration of the usefulness of data visualization. Let’s see some more reasons why data visualization is so important.

what is big data visualization

The best tools allow you to instantly add or delete information to craft a report that really sings. Traditionally, self-service meant generating reports from several internal and external data platforms and systems, combining the data into a spreadsheet, and slicing and dicing it for insights. In a modern self-service environment, data architects design pipelines to move data into a visualization platform, automating manual work and allowing analysts access to more sources of data. In this environment, analysts can source and combine data quickly for fast analysis. Data visualization capitalizes on the power of big data and the cloud to deliver instant insights on what matters most to decision makers.

Importance of Big Data Visualization

Whether your data is on an Excel spreadsheet an on-premises hybrid data warehouses, Power BI will help you bring that data together to create reports and graphs to share with your team. If you want to create compelling and professional data visualization, then you need a tool like Visme. We’ll be covering 4 data visualization software you can use to get the job done. So instead of simply adding all your data what is big data visualization to one pie chart and making it have 30 pie slices, why not create multiple graphs and break it down into bite-sized pieces? Each different visualization method has its time and place, and you need to analyze your data and think about what method will work best for your respective data. If you’re trying to create data visualization for sales, you could use a funnel chart, pyramid chart or cone chart for that.

what is big data visualization

The term is often used interchangeably with others, including information graphics, information visualization and statistical graphics. Data visualization tools help simplify complex robust data points and present them in highly digestible ways. This growing accessibility can help upskill employees and make businesses more efficient. We mentioned how large datasets are now accessible for a greater number of users.

Human Resources

This method uses a stacked bar graph to show the intricate social history of a population. When attempting to depict a population distribution, it works best. An X and Y axis with dots to indicate the data points makes up a scatter plot. This feature of visualizations is what makes them so important in business.

  • The best part is the short amount of time that it takes to make an informed decision after seeing the data visualized.
  • Data visualization is an umbrella term for visualizing all types of data through charts, graphs, and maps.
  • A data visualization expert says that Graphical excellence gives the viewer the most significant number of ideas in the shortest time with the least ink in the smallest space.
  • These are not visible when the data is in textual form and only becomes obvious when it is visually presented.

If you struggle to explain yourself or a data analysis, using data visualization can help you make your point and share complicated data points with even the most non-technical people. Data visualization makes explaining complicated relationships and data figures simple. Traditional means of sifting through data were meticulous and time-consuming. Data visualization helps businesses discover insights at a much faster rate than prior to the advent of visualization tools.

Several Big Data Visualization tools

Such graphs scan for quick viewing, analysis, and comparison of information. We know the power of Big Data visualization to get insights, communicate information, reach leads, and develop better goods and services. Maps make it possible to position data points on different objects and areas, such as layouts, geographical maps, and building projects. According to IBM, every day, 2.5 quintillion bytes of data are created from social media, sensors, webpages, and all kinds of management systems are using it to control the business processes. If you want a data visualization software that will help you convey your data in a fun and engaging way, then you most likely will love using Visme.

Every STEM field benefits from understanding data—and so do fields in government, finance, marketing, history, consumer goods, service industries, education, sports, and so on. Tree maps, which display hierarchical data as a set of nested shapes, typically rectangles. Treemaps are great for comparing the proportions between categories via their area size. All data processing consisted of several steps, including the use of the Aster MapReduce function, intelligent text analysis to extract side effect names, and a graphing function. Information about who, when, and how much you talk to on the phone, what SMS and MMS you send goes into the database of the cellular operator, or any organization that has access to them.

You can also find the outliers in your data or understand the overall distribution by plotting a scatterplot. If the data moves from lower left to upper right, there might be a positive correlation between the two variables if the data move in the opposite direction, there might be a negative correlation. Visualization of data used in the management of a project can help in spotting gaps and hurdles faced by the project much more easily. The greater the amount of data collected, the greater the authenticity and precision of the story being painted with the help of that data.

With an abundant amount of data that organization generate every day, the ability to turn the data into a decision, effectively and efficiently is crucial. Thus, the knowledge of analytics and visualization would come hand-in-hand to tackle the problem in big data. The visual analytics knowledge has been quite useful to the two most common streams of profession in Big Data world, Data Scientist and Business Analytics.

Being able to identify and understand unexpected patterns and relationships can give your business a huge strategic advantage. Data visualization is used to effectively and clearly communicate complex data information in the simplest way possible. It helps strategic decision-makers to view their data in different ways, which can ultimately help them find patterns and correlations that were previously unnoticed or unexpected. It is very difficult to understand the context of the data with data visualization. Since context provides the whole circumstances of the data, it is very difficult to grasp by just reading numbers in a table. In the below data visualization on Tableau, a TreeMap is used to demonstrate the number of sales in each region of the United States.

The combined efforts of data analysts in the field of management or Science have given a lot to related software usage, direct visualization in data analytics, and modern business. In all its bits and pieces, data is the source of so much valuable information. It can be your customers’ data or yours, but it needs to be collected and analysed so that it can be presented when making decisions based on data.


Identifying previously unsuspected patterns and relationships in data can provide businesses with a huge competitive advantage. Tableau is an interactive data visualization software with a focus on business intelligence. Their goal is to help people make data that can be easily understood by anyone. Many data scientists will use bar charts to visually represent their data analysis. You can use a bar chart to compare large amounts of data, fluctuations of quantities or different categories. Bar charts organize the data into rectangular bars that can easily be used to compare data sets.

Pie and donut charts — they are used to compare parts of the whole, such as components of one category. The angle and the arc of each sector correspond to the illustrated value, and the distance from the center evaluates their importance. If you have a large amount of data that needs to be conveyed to your team, try using multiple graphs to do so. By adding too much text or too many values to a single graph, you risk confusing your audience even more.


Since the data presented needs to be understood by the executives, visualization in big data analytics is a very important part of businesses. Many big data visualization solutions are made simple enough for any employee, frequently recommending suitable big data visualization examples for the data sets being analyzed. Businesses typically utilize graphs, bars, and charts to show the relationships between data.

The U.S Census Bureau has also developed visualizations to help understand census data. This example divides the United States into four areas and shows the relative population density in each area. Yousef’s primary areas of interest are software design, user journeys, and how user experience is handled across software markets. Yousef also has experience in product design and multimedia content production. At the core of digital transformation lies data democratization, the practice of making data accessible throughout all departments of a business, not simply the C-suite and IT team.

Alternatively, they may utilize a graph structure to illustrate relationships between entities in a knowledge graph. There are a number of ways to represent different types of data, and it’s important to remember that it is a skillset that should extend beyond your core analytics team. Data visualization is the presentation of data in a pictorial or graphical format. It enables decision makers to see analytics presented visually, so they can grasp difficult concepts or identify new patterns. With interactive visualization, you can take the concept a step further by using technology to drill down into charts and graphs for more detail, interactively changing what data you see and how it’s processed. When you think of data visualization, your first thought probably immediately goes to simple bar graphs or pie charts.

Only data scientists can read and find out the pattern and predict the percentage of affected patients. The selection of efficient big-data visualization tools will help change complex and extensive volume data into simple and human-readable visual diagrams. This visual diagram helps analysts predict more accurately that it will lead to business improvement. The best part is the short amount of time that it takes to make an informed decision after seeing the data visualized.

It is important to choose and appropriate technique, as the main goal of data visualization is to clearly communicate information through graphic representation. Big Data visualization involves the presentation of data of almost any type in a graphical format that makes it easy to understand and interpret. Data visualization is the graphical representation of information and data. By using visual elements like charts, graphs, and maps, data visualization tools provide an accessible way to see and understand trends, outliers, and patterns in data.